Arterium Corporation launches website for Auricap

Arterium Corporation has launched a website for its veterinary drug Auricap — www.auricap.ua — to raise awareness about the importance of regular ear cleaning as a part of pet care. The site comprises two sections: an informative and an interactive one. The former includes details about otitis in animals and the means of its prophylaxis as well as testimonials from those using the Auricap spray: veterinarians, groomers and ordinary consumers alike. Also in this part of the website, one can buy Auricap at a discount price and find the list of the most popular Ukrainian online pet care stores. The other section is Auricapa the Dog, an interactive mini-game. Website visitors are greeted by Auricapa, a smart and jolly dog that knows many commands; there is one problem though — its ears need cleaning. This subtle gamified communication helps draw consumers’ attention and convey the urgency of the problem. “The culture of pet keeping and pet care has just started to emerge in our country. Nowadays, people turn to the Internet for answers to any questions they have and Auricap’s website is an effort of Arterium Corporation to provide reliable information about ear diseases,” Arterium’s Head of Veterinary Drug Development Zoia Cherkas commented on the launch.