Antibiotics, Bloggers, and a Happy Endings: Arterium Reminds Us of the Rules for Taking Antimicrobial Drugs. What Can Films Teach Us?

Many viewers, after watching a film, continue to ponder the plot, empathize with the characters, and replay every epic scene in their minds. Actors on screen teach us how to build relationships, value friendships, enjoy life, or, conversely, fight for it, no matter how challenging the path may be.

We thought that relaxing in front of the TV could be beneficial for one's health, so together with the MEGOGO media service, we created a selection of films with happy endings. And the sponsors of these happy endings were properly taken antibiotics. While watching the most interesting Ukrainian and foreign films from the curated list, viewers had the opportunity to recall the rules for taking these medicines.

Ukrainian bloggers also supported the "Antibiotics by the Rules" campaign. They discussed the culture of consuming antimicrobial drugs in their own styles: some with humor, others with creativity. The young audience was informed, and doctors were grateful.

The campaign lasted over a month, but information about the rules for taking antibiotics is always available on the website   https://www.antibacterium.com.ua/

Arterium Corporation is a leader in the antibiotic segment in Ukraine. Therefore, we feel that we can and should not only provide patients with quality medicines but also join efforts with doctors to ensure that Ukrainians use antibiotics responsibly: only as prescribed by a doctor and following the treatment regimen. Failing to complete a course or self-prescribing antimicrobial drugs reduces their effectiveness and leads to the recurrence of infections, complications, and antibiotic resistance. Do not risk your health or that of others; take antibiotics responsibly to ensure a happy ending in your treatment.